About Founder’s GTM 🦊

I’m Jasper Vanuytrecht. I’m a Fractional GTM Lead who builds lean, AI-ready outbound systems with B2B founders.

For over a decade, I’ve worked with bootstrapped and capital-light founding teams to build go-to-market systems they own rather than rent. The companies I work with are typically between $1M and $10M ARR: founders who’ve tried outbound, been burned by agencies or premature sales hires, and want a predictable system they can run for under $1,000 per month.

What Founder’s GTM Is

Founder’s GTM is a weekly newsletter providing proven, AI-ready go-to-market strategies for B2B founders who want to win clients predictably without a sales team.

Every edition covers one actionable topic: messaging frameworks that turn cold leads into warm pipeline, deliverability fixes that get emails out of spam, prospecting playbooks for finding buyers ready to act, and AI-ready GTM setups that compound over time.

The newsletter is free. Paid subscribers get access to advanced playbooks, templates, and the full GTM starter guide.

What I Do With Clients

I offer two ways to work together:

• The 60-Day GTM Build is a flagship programme for founding teams that audits your current strategy, installs a modern AI-ready tech stack, and launches high-conversion outbound campaigns. The result is a fully operational GTM engine the founder owns and operates.

• Private Coaching & Training is a high-touch, 4-8 week engagement limited to 4 founders per quarter. I work 1:1 to build a tailored GTM infrastructure including ICP definition, messaging, tool setup, and campaign launch.

Both engagements replace the need for $5,000/month agency retainers or $120,000/year Sales Director salaries with a lean system the founding team controls.

Who This Is For

Founder’s GTM is built for B2B founders and business owners who have hit a growth plateau. Specifically:

• Bootstrapped or seed-stage founders between $1M and $10M ARR

• Founders who’ve tried outbound and got poor results: low replies, no pipeline, or inconsistent lead flow

• Teams that know referrals and inbound aren’t enough but can’t justify a full-time sales hire

• European B2B companies (UK, Benelux, DACH) that need GDPR-aware, personalised outreach

The common thread: founders who understand that no one sells the vision like they do, but need a system so they’re not the bottleneck.

What Makes This Different

Most GTM content is either theoretical (“here’s a framework”) or product-led (“here’s why you need our tool”). Founder’s GTM is practitioner-led: every strategy comes from real implementations with real founding teams.

I’ve used Clay since 2022 and Claude Code since its launch. The systems I teach are the systems I run: for myself and for clients. The focus is on AI-ready infrastructure that compounds: each campaign makes the next one better because the system retains context, learnings, and data.

The core philosophy: don’t rent your growth. Own it.

Jasper