Welcome back to Founder’s GTM⚡ with lean strategies for business owners to win clients predictably.
Last time, we covered how to track silent intent signals on LinkedIn: profile views, follows, quiet connections. The people watching you without ever hitting like.
This week, instead of reacting to personal signals, we’re cherry-picking accounts based on company-level intent using a simple, often overlooked tool: LinkedIn job alerts.
If your outbound starts with a giant cold list, this will feel like cheating.
By the end, you’ll know how to:
• Spot which accounts are actively investing in key roles
• Build lists that reflect live GTM context, not static firmographics
• Trigger outreach when buyers are already open to solutions
Static filters = stale lists
You might be used to building lead lists using Sales Navigator’s default filters: headcount, industry, geography, maybe job title.
But those are generic lists with no sense of timing. You end up reaching out based on who they are, not what they’re doing right now.
There’s a better way to cherry-pick those accounts. Hiring = There’s a job to be done (and maybe yours can help).
When a company posts a job, especially in a department you sell into, that’s a live signal. They’re not just investing in headcount but opening a window.
• If you sell sales tools → a “Sales Manager” job means they’re scaling.
• If you sell onboarding software → a “People Ops Lead” opening means churn or growth.
• If you sell RevOps services → a “Revenue Operations Analyst” post is a flashing light.
They’re hiring because they need help. Sometimes that help is a person. Other times? It’s a product like yours.
A 3-Step System to Surface Hot Accounts
Here’s how to use LinkedIn job alerts as a lead-gen engine:
1. Find Key Job Posts
Start with role alignment. What jobs would exist in the department you target?
Use Boolean search to zero in on those roles: (”sales manager” OR “head of sales”) AND (”B2B” OR “SaaS”)
2. Create Job Alerts
Once you’ve nailed the right search, turn it into a job alert:
• Head to the Jobs tab on LinkedIn
• Plug in your Boolean string
• Toggle the “Job Alert” on and customise frequency (daily works best)
Now, instead of scrolling feeds or cold-blasting, you get warm signals delivered straight to you.
3. Target Leads Within the Accounts
Once a job pops, that account just moved up the priority list.
• Save the company to a Sales Navigator Account List
• Track other shifts on their alert dashboard (funding, leadership changes, etc.)
• Run lead searches inside that account: filter by role, level, or both
📌 Persona-based? Go senior.
📌 Account-based? Layer in junior and mid-level roles for sales intel.
From Job Post to Pipeline in 30 Days
A SaaS founder I worked with sells onboarding software to fast-growing B2B teams.
Their outbound was underperforming: less than 1% reply rate. After a few tests, we pivoted to job-alert-based targeting.
We set up a LinkedIn Jobs alert for roles like “People Ops Manager” and “Talent Enablement Lead.” When a match popped up, they:
Saved the company in Sales Navigator
Searched for the VP People or Head of HR
Sent a tailored message referencing the open role and offering a fast-ramp onboarding framework
These were the results after 30 days:
74 companies tracked
120 outbound messages sent
24 replies
11 meetings
6 qualified opportunities
The Takeaway: Stop Selling to Static Lists
Outbound fails when it treats every company like they’re in the same buying mode.
Job alerts flip that. They show you where the urgency already exists. Where departments are in motion. Where the job to be done already has budget behind it.
That’s the list you want to build.
Set up alerts once and let LinkedIn do the heavy lifting. Then step in with the right message, at the right time.
Next: Turn LinkedIn into a Trigger Machine
We’ve now stacked intent signals at the account level.
Next week, I’ll show you how to scale volume without losing relevance: by auto-collecting leads based on LinkedIn-only triggers like event RSVPs, post engagement, and even your competitor’s newest connections.
Until then!
Jasper
♻️ If this helped, share with a founder friend who’s still building cold lists manually.
⚡ Want help setting this play up? Book your free outbound optimiser to get started.