The Founder's GTM 🦊

The Founder's GTM 🦊

The warm leads you’re missing on LinkedIn

how to turn lurkers into leads

Jasper Vanuytrecht's avatar
Jasper Vanuytrecht
Sep 21, 2025
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Welcome back to Founder’s GTM⚡ with lean strategies for business owners to win clients predictably.

Last time, you learned how to hijack viral threads on LinkedIn with sharp comments that buyers actually notice.

Thanks for reading The Founder's GTM⚡! Subscribe for free to receive new posts and support my work.

Now the question is: What happens when they don’t engage? No like or comment, just a profile view or a quiet follow.

In this edition, you’ll learn how to:

  • Separate signal from noise

  • Track invisible buyer behavior

  • Build a simple system to turn ‘lurkers’ into leads

By the end, you’ll stop letting warm interest slip through the cracks.

The signals you ignore are the warmest leads

The best conversations rarely start from a like or a comment. They often start from the people who stayed quiet. Profile views, company page follows, connection requests: those are first-party intent signals. They’re not random. Someone made the effort to check you out.

The biggest miss I see with founders trying to …

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