6 Comments
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Max Toone's avatar

Great insights! Seen so many founders make the mistake of hiring GTM before PMF!

Jasper Vanu | FGTM 🦊's avatar

It happens constantly. Founders often hope that 'hiring' or 'coding' will solve a product problem. But you can't automate product-market fit!

Maja Voje's avatar

Hey, thanks so much for the mention here, definately one of my fauvorite models + beachhead :)) We are definately doubling down on GTM engineering in 2026 - a brand new report soon <3

Jasper Vanu | FGTM 🦊's avatar

Love that you're doubling down on it. Your model was the missing piece to explain why founders shouldn't hire too early. Looking forward to the new report!

Arthur Lee Burris, Jr's avatar

Jasper challenged me to think differently about my GTM. Thanks again for the enlightenment!

Jasper Vanu | FGTM 🦊's avatar

Glad to hear it! Sometimes we need to slow down to speed up. Keep building that foundation