When Should You Hire A GTM Engineer?
We need to discuss the ‘Magic Hire’ fantasy.
If you’re a founder grinding through the early days of founder-led sales, you have likely looked at the explosion of GTM automation tools (Clay, n8n, Apify, etc.) and thought:
“If I just hire one brilliant engineer to hook all this up, I can stop doing manual sales, and automate everything!”
This is the most sed…