Time is our enemy

The Monday prompt that runs your weekly prospect research for you, hands you five companies to email, and eventually runs itself.

The founder of a US B2B fintech told me this back in March. Eight people, healthy ARR, decent retention:

“Time is our enemy. We know what we should be doing. We just never get to do it properly.”

They had already done what most teams are still trying to do:

• Claude Code installed

• A clean ICP document

• A Clay subscription running for over a year

• Apollo credits sitting unused at the end of every month

This founder is ahead of 90% of bootstrapped founders. The stack is in place, and the posts have been read.

There is just no time to use any of it properly.

The bottleneck has often nothing to do with knowing about sales tools. It is simply finding 90 minutes a week to actually use them.

And 90 minutes a week, every week, is harder to defend than a single Saturday afternoon of setup.

So I created a Claude prompt to fix the time problem instead of the knowledge problem. It runs every Monday, and takes about 10 minutes.

Last Monday it produced this:

THIS WEEK’S FIVE

Row 1: A Series C in DACH. Hired a new VP Finance announced on LinkedIn 17 May. The funding round three months ago combined with this hire confirms the breaking point window is open. Strongest move today.

Row 2: A French spend management platform. Posted three Controller roles in the last five days, two in Paris and one in London. Multi-entity scaling pattern confirmed. Reach out before the roles get filled.

Row 3: ...

Across the last few weeks of these Monday lists, he sent 60emails. Five turned into replies, two into calls.

That’s the output. Below is how to build it: the prompt, the CLAUDE.md rules that keep it consistent every week, and the trick that makes it sharper the longer you run it.

The Monday Refresh Prompt

Below is the prompt that you can run every Monday. Paste it into your Claude session inside your gtm-list-builder project folder.