🔐 THE WARM GTM SYSTEM GUIDE

How to turn your LinkedIn network into a warm pipeline using Claude.

Table of Contents

When warm intros beat cold outreach

Layer 1: The Network Audit

• 1a. What you actually need

• 1b. The MCP shortcut: skip the exports

• 1c. The audit prompt

• 1d. What you will get

• 1e. Seniority distribution: your hidden advantage

• 1f. The relationship decay check

Layer 2: The Prospecting Layer

• 2a. What you need

• 2b. The cross-matching prompt

• 2c. What you will get

• 2d. The S/W/X check

Layer 3: The Referral Activation

• 3a. How to build a referral activation brief

• 3b. The referral prompt

• 3c. Example output

• 3d. Two re-engagement plays for cold relationships

Layer 4: The Playbook

• 4a. Play 1: The name-drop DM

• 4b. Play 2: The double opt-in intro

• 4c. Play 3: The referral ask

• 4d. Play 4: The direct outreach

• 4e. The decision tree

The compound loop: every intro generates more intros

• The trust metric that makes it work

The Claude Code version

• Context engineering setup

• What a Claude Code session looks like

• When you run “score”

• Why this matters for scale

• Se…