THE CLAUDE CODE GTM STARTER
How to build a Claude Code GTM agent that researches, writes, and follows up on autopilot.
Founding teams using this system are pulling 80 qualified accounts in 20 minutes and booking meetings from prospects who never replied to a single cold email.
The whole build takes about two hours. After that, running a full research and outreach session takes under 30 minutes.
The paid subscription includes this system plus others. You can cancel anytime and keep everything you’ve already accessed.
Outline
Introduction What this guide builds and who it is for
Before You Start Node.js, Claude Code, VS Code, creating your project folder
Phase 1: The Brain
1.1 CLAUDE.md: the agent’s permanent identity and rules
1.2 BATTLECARD.md: product knowledge and proof points
1.3 ASSETS.md: your offer library
Phase 2: The Connections
2.1 Brave Search: live web access
2.2 Apollo: direct prospect database access
Phase 3: The Skills
Skill 1: Prospect Research
Skill 2: Cold Email Drafting (YYY Framework)
Skill 3: 3-Step Follow-Up Sequence
Skill 4: Executive Dossier
Skill 5: Anti-Sales Filter
Phase 4: The Rules
Rule 1: The Batch Gate
Rule 2: The Locked Files Rule
Rule 3: The Drafts Gate
Rule 4: The Intent Signal Flag
What You Have Built Folder structure and weekly workflow
Maintaining the System After every campaign, every month, every quarter
A Few Things Worth Knowing Cost, quality, the YYY Framework, the 3-Step Sequence
Introduction
If you read the free issue, you already know the system works. Founders using this stack are pulling 80 qualified accounts in 20 minutes, running personalised outreach sequences that feel human, and booking meetings from prospects who never replied to a single email.
This guide builds it from scratch.
By the time you finish, you will have a folder on your machine that acts as a permanent GTM operator. It knows your business, researches prospects using live data, writes personalised outreach in your voice, follows up with a proven sequence, and never forgets what you taught it.
Every step is written for someone who has never touched a terminal before. If you can open a folder and type a sentence, you can build this. The setup feels technical. It is not.
We are building in four phases. Each one builds on the last. Do not skip ahead.
Phase 1: The Brain. A CLAUDE.md that tells the agent who it is, who to target, and how to write. Plus a BATTLECARD.md with everything it needs to know about your product.
Phase 2: The Connections. MCP setup that gives the agent live access to Brave Search and Apollo so it stops working blind.
Phase 3: The Skills. Saved instruction files the agent executes identically every time, including your full YYY Framework and 3-Step Sequence.
Phase 4: The Rules. Automated quality gates that stop mistakes before they leave your machine.
The whole build takes about two hours. After that, running a full research and outreach session takes under 30 minutes.