The CLAUDE CODE GTM Starter Guide

You just read how the system works. This guide builds it.

By the end, you will have a folder on your machine that acts as a permanent GTM operator. It knows your business, researches prospects using live data, writes personalised outreach in your voice, follows up with a proven sequence, and never forgets what you taught it.

Outline

Introduction What this guide builds and who it is for

Before You Start Node.js, Claude Code, VS Code, creating your project folder

Phase 1: The Brain

• 1.1 CLAUDE.md: the agent’s permanent identity and rules

• 1.2 BATTLECARD.md: product knowledge and proof points

• 1.3 ASSETS.md: your offer library

Phase 2: The Connections

• 2.1 Brave Search: live web access

• 2.2 Apollo: direct prospect database access

Phase 3: The Skills

• Skill 1: Prospect Research

• Skill 2: Cold Email Drafting (YYY Framework)

• Skill 3: 3-Step Follow-Up Sequence

• Skill 4: Executive Dossier

• Skill 5: Anti-Sales Filter

Phase 4: The Rules

• Rule 1: The Batch Gate

• Rule 2: The Locked Files Rule

• Rule 3: The Drafts Gate

• Rule 4: The …