🔐 THE FOUNDER'S EMAIL GTM GUIDE

How to turn cold emails into warm pipeline at scale.

Table of Contents

1. How to get your emails opened

• 1a. Why open tracking does not matter

• 1b. Subject lines: do not overthink them

• 1c. Your preview text wins the open

• Claude Code: generate subject line variants for your ICP

2. How to get your emails read

• 2a. Keep it short and to the point

• 2b. One clear CTA

• 2c. Pattern interrupts

• 2d. Sound like a human

• Claude Code: run the anti-sales filter on your drafts

3. How to get engagement: the YYY Framework

• 3a. Rethinking the goal of outreach

• 3b. Why Them: relevance over personalisation

• 3c. Why You: credibility through proof points

• 3d. Why Act: a compelling offer, not a meeting request

• 3e. A worked example

• Claude Code: write your first YYY email

4. How to follow up: the 3-Step Sequence

• 4a. The $55K campaign breakdown

• 4b. Email 1: YYY, no link

• 4c. Email 2: asset delivery (2 days later, same thread)

• 4d. Email 3: new angle (5 days after Email 2, new thread)

• 4e. One trick that consistently improves clicks

• Claude Code: buil…