THE CLAUDE CODE EMAIL SYSTEM

How to turn cold emails into warm pipeline at scale.

A founder ran a 14-day cold email campaign to 315 prospects using this system. 6 meetings booked. $55,450 in pipeline. 4 of those 6 meetings came from prospects who never replied to a single email but visited a resource page. The team called them. That’s what booked the meeting.

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Table of Contents

1. How to get your emails opened

• 1a. Why open tracking does not matter

• 1b. Subject lines: do not overthink them

• 1c. Your preview text wins the open

• Claude Code: generate subject line variants for your ICP

2. How to get your emails read

• 2a. Keep it short and to the point

• 2b. One clear CTA

• 2c. Pattern interrupts

• 2d. Sound like a human

• Claude Code: run the anti-sales filter on your drafts

3. How to get engagement: the YYY Framework

• 3a. Rethinking the goal of outreach

• 3b. Why Me: relevance over personalisation

• 3c. Why You: credibility through proof points

• 3d. Why Act: a compelling offer, not a meeting request

• 3e. A worked example

• Claude Code: write your first YYY email

4. How to follow up: the 3-Step Sequence

• 4a. The $55K campaign breakdown

• 4b. Email 1: YYY, no link

• 4c. Email 2: asset delivery (2 days later, same thread)

• 4d. Email 3: new angle (5 days after Email 2, new thread)

• 4e. One trick that consistently improves clicks

• Claude Code: build your complete 3-step sequence

5. How to convert your email leads

• 5a. The warm follow-up playbook

• 5b. Setting up your resource page: Paage and the alternatives

• 5c. How to create a resource worth sending

• 5d. The precursor problem rule

• 5e. The follow-up: call first, then email, then LinkedIn

• Claude Code: create your outbound resource

• Claude Code: write your resource page content

6. Test, test, test

• 6a. The metrics that matter: reply rate, meeting rate, pipeline rate

• 6b. The four rules

• Claude Code: analyse your campaign results

7. Bonus: the full Claude Code prompt system

• 7a. Phase 1: Context Loader

• 7b. Phase 2: Research and Hook Agent

• 7c. Phase 3: YYY Email 1

• 7d. Phase 4: Follow-Up Builder

• 7e. Phase 5: Anti-Sales Filter

• 7f. How to use the five phases together

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