How To Make GTM AI Work FOR You (not against you)

Every founder using AI for GTM is either getting sharper or slowly losing the skill entirely. Same stack for both. The difference is in how well you keep in charge.

The compound effect of AI has a dark side nobody talks about.

Build good habits with it and they compound into something real.

Build lazy habits and those compound too, into a dependence you don’t notice, until it’s too late.

I’ve had a version of this conversation with multiple founders this year, and it always splits the same way.

Same Claude Code, same…