Turning cold emails into warm pipeline
outbound-led inbound
Welcome back to the Founder’s GTM with actionable strategies for business owners to win clients predictably.
Since we’ve touched the topic of creating email campaigns that actually convert, we’ve learned:
✅ How to get your emails seen by landing in the inbox
✅ How to get them opened and read
✅ How to trigger engagement with your emails
☑️ Today we’re looking into how to convert your email leads into warm pipeline by following up strategically.
As a reminder, this is what the 3-step cold email sequence looked like:
An opening email with a compelling offer (YYY framework)
A follow-up reply that delivers the offer
A different angle in a new thread with a new offer
The goal wasn’t just to get replies, but to trigger all kinds of engagement (clicks, views, downloads, etc). Something more meaningful than a “Sure, let’s talk” or a ghosted open.
If you did this right, every message you sent delivered value …
