Welcome back to the Founder’s GTM with actionable strategies for business owners to win clients predictably.
Since we’ve touched the topic of creating email campaigns that actually convert, we’ve learned:
✅ How to get your emails seen by landing in the inbox
✅ How to get them opened and read
✅ How to trigger engagement with your emails
☑️ Today we’re looking into how to convert your email leads into warm pipeline by following up strategically.
As a reminder, this is what the 3-step cold email sequence looked like:
An opening email with a compelling offer (YYY framework)
A follow-up reply that delivers the offer
A different angle in a new thread with a new offer
The goal wasn’t just to get replies, but to trigger all kinds of engagement (clicks, views, downloads, etc). Something more meaningful than a “Sure, let’s talk” or a ghosted open.
If you did this right, every message you sent delivered value …
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