This happens when you take a LinkedIn break

what I learned after 2 weeks off the platform everyone loves to hate.

Welcome back to the Founder’s GTM 💬 Substack.

Before we get back into the go-to-market trenches, here’s a quick reset, because it’s summer, you might be on holiday, and frankly, you could use a break from the LinkedIn noise too.

You might already be on holiday, or at least mentally halfway there. So I want to talk about something that fits the moment: what happens when you step away from the LinkedIn feed… and why more people are moving their attention toward platforms like Substack.

LinkedIn still matters. It owns the intersection of identity, visibility, and intent in B2B. Everyone keeps their profile updated. Everyone checks in regularly. Everyone’s guard is slightly down because it still feels “just LinkedIn.”

That’s what gives it power. But it’s also what’s slowly breaking it.

In the past few years, LinkedIn shifted from a space for perspective into a loud, over-optimised feed. Engagement…