These GTM prompts will save you hours

I speak to founders every week who are drowning. They are building the product, managing the team, and trying to run sales all at once.

The result is usually a calendar that looks like a crime scene:

You spend 45 minutes researching a prospect before a call.
You spend hours reading competitor reviews to find an angle.
You spend your Sunday evenings trying to summarise financial reports to find a budget trigger.

This is low-leverage work. If you’re doing manual data synthesis in 2025, you’re voluntarily lowering your hourly rate to $15.

Today I’m sharing three GTM ‘Analyst’ prompts from my personal library. These aren’t prompts to replace your thinking. They exist to fuel it.

AI for reading, not just writing

Founders love asking ChatGPT to write emails, but that is actually its weakest skill. It defaults to the average.

AI’s superpower is synthesis.

An LLM can read a 100-page annual report, scan 500 reviews, and analyse a LinkedIn profile in seconds. A human takes hours.

If you want leverage, let the AI do the digging. Here are the workflows I use with clients to boost GTM research:

Prompt 1: The Competitor Flaw Finder

You need to know exactly why customers hate your competitors. Reading hundreds of G2 or Capterra reviews takes hours. This prompt does it in seconds.

The Strategy: Copy/paste the text from the 1-star and 2-star reviews of your biggest competitor into ChatGPT or Claude. Then run this.

The Prompt:

I am pasting the negative reviews of [Competitor Name]. Act as a Product Marketing expert. Analyse these reviews and identify the top 3 recurring pain points or ‘feature failures’ that drive customers crazy.

For each pain point, provide:

The specific language the customers use to describe the pain (quotes).

The emotional consequence of that pain (e.g., frustration, fear of compliance risk).

A ‘Wedge Question’ I can ask a prospect to expose this pain without naming the competitor directly (e.g., ‘How do you currently handle X when Y breaks?’).

The Result: You get a card of your competitor’s biggest weaknesses and the exact questions to ask to highlight them.

Here’s what this looks like for a sales outreach solution:

Prompt 2: The Priority Scanner

Selling to public companies? You need to align your pitch with their board-level initiatives. Usually, that means reading a 100-page 10-K report. Nobody has time for that.

The Strategy: Download the target company’s latest 10-K or Earnings Call transcript (PDF). Upload it to your AI.

The Prompt:

Act as a Strategic Account Executive. Review this 10-K report for [Company Name]. I sell [Your Product] which helps companies [Your Value Prop].

Extract the top 3 strategic initiatives the CEO mentioned regarding [Your Domain, e.g., ‘Cost Reduction’ or ‘Cybersecurity’].

For each initiative:

Quote the CEO directly.

Explain how my product links to that specific initiative.

Draft a 50-word ‘Point of View’ snippet I can include in an email to the CFO that ties my solution to their stated goal.

The Result: You move from pitching features to pitching board-level priorities.

Example:

Prompt 3: The YYY Email Creator

I developed the YYY Framework to solve a specific problem: 99% of outreach gets ignored or deleted.

To trigger engagement today, your email must answer three specific questions within 10 seconds:

1. Why Them? (Relevance)

2. Why You? (Credibility)

3. Why Act? (Offer)

If you miss more than one, you instantly lose the prospect.

This prompt trains the AI to write using that exact architecture.

The Strategy: Feed the AI the research you gathered (in e.g. Prompt 2), along with a specific case study. Then, provide it with a “Perfect Example” to emulate so it nails the tone.

The Prompt:

Write a cold email to [Prospect Name] at [Company Name].

Use the YYY Framework (Why Them, Why You, Why Act).

1. Why Them (Relevance): Start with a specific observation based on [Insert Research/Trigger Event]. Tie it to a business problem. 

2. Why You (Credibility): Prove we can help by referencing this case study: [Insert Case Study/Stat]. Just show the result. 

3. Why Act (Offer): End with a low-friction, value-first offer like a resource or video. Do not ask for a meeting.

Tone & Structure Reference: Emulate the style of this example email exactly. Keep it under 100 words, use short lines, and sound like a peer.

[Example Email to Mimic]: "Sarah - you are hiring 3 new sales reps this month.

That usually implies you need to ramp up pipeline volume fast, but you might lack the data infrastructure to feed them.

We made Acme Corp automate their list building so their reps stopped researching and started calling. They doubled booked meetings in month 1.

I recorded a 1-min video on the exact workflow they used. Want a look?"

The Result: You get a draft that mirrors the structure of a winning email but is customised perfectly to your prospect’s specific situation.

Let’s apply this to the research we did in Prompt 2 (the Apple example).

The takeaway

High-performing founders guard their time. You cannot afford to spend four hours doing research that an LLM can do in four minutes.

The goal is not to let AI do the selling, but to let AI do the digging so you can do the closing.

Use these prompts to clear the noise and focus on the conversation.

Next up

These prompts can save you hours of manual work this week.

But copy-pasting into ChatGPT is just step one. The next level is scale.

Imagine running that Competitor Flaw Finder or 10-K Scanner against your entire target account list simultaneously while you sleep.

In an upcoming edition, I will show you how to automate these exact workflows using tools like Clay to build an autonomous research engine.

We are currently seeing a massive shift in how founders go to market: moving away from growth at all costs to efficient precision.

In upcoming editions, I will continue to dissect the playbook for this new era. We will explore the tools, psychology, and systems that allow small teams to outmanoeuvre the giants.

The game is changing fast. Stay tuned.

— Jasper

Want the full pack? I’ve just released The Founder’s GTM Prompt Pack for paid members. It includes my top 10 prompts, covering everything from deep targeting to outreach. Grab it to save yourself 10+ hours next week.