These emails build pipeline

The 3-Step Sequence

Welcome back to the Founder’s GTM 💬 with actionable strategies for business owners to land clients predictably.

In the last two issues, we covered the first steps of sending effective cold emails:

✅ How to get your emails seen by landing in the inbox (deliverability)

✅ How to get them opened and read (subject line + preview text)

☑️ Now we’re taking it further: how to trigger engagement with a full email campaign.

Let’s get into it..

The Goal of Your Email Campaign 🥅

If you don’t know what your email campaign is meant to do, you’re just adding to the noise.

Too many sellers treat cold email like a vending machine: send message, get reply, book call. But that mindset leads to a volume-first approach: spammy copy, low engagement, and missed opportunities.

Here’s a better way to look at it: Cold email is about creating triggers. You’re building awareness, momentum and nudges that move people one st…