How to land in the inbox

Email deliverability: If they don't see it, they can't read it.

Last time, we focused on outreach copy that converts: what to say, how to say it, and how to make prospects actually care, applying the YYY framework.

Today, we’re going to look into the channels you can use to distribute that message, starting with email.

Email is still the most scalable outbound channel out there. But what’s the biggest reason why cold …