Welcome back to Founder-Led Outbound 💬, with real-world strategies for business owners to win new clients predictably without hiring a sales team.
Last time, we focused on outreach copy that converts: what to say, how to say it, and how to make prospects actually care, applying the YYY framework.
Today, we’re shifting gears. We’re going to look into the channels you can use to distribute that message, starting with email.
Email is still the most scalable outbound channel out there. But what’s the biggest reason why cold email campaigns fail? Not bad copy. Not weak offers. Not subject lines. Just invisible emails. Great messaging is worthless if no one ever sees it. And that’s exactly what happens when your cold emails land in spam.
One of the startups I worked with wrote killer emails. 2000 sent, zero replies. Why? Gmail flagged them from day one. We set up a new domain and fixed the basics, and replies started rolling in within days.
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