This GTM MISTAKE Nearly Ended My Business

How I nearly ran out of pipeline, why it's happening to more founders now, and the Claude prompt that helps you avoid it.

A few years ago I almost ran my business into the ground, on a good week.

I was drowning in client work and got complacent. Booked solid, delivering, busy in the best way. And because the pipeline was full, I did the laziest thing a founder can do.

I stopped feeding it.

No outbound, no prospecting. Why would I, with more work than I could handle?

For months…