The Founder's GTM 🦊

The Founder's GTM 🦊

The first step to making LinkedIn pay off

without the algorithm noise.

Jasper Vanuytrecht's avatar
Jasper Vanuytrecht
Aug 24, 2025
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Welcome back to Founder’s GTM⚡ with lean strategies for business owners to win clients predictably.

We just wrapped the cold email series (simple 3-step sequence → meetings). Now we’re shifting to LinkedIn, because when your buyers are active there, nothing beats it for creating pipeline.

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Instead of posting into the void, you will be running a system that generates real opportunities directly.

Refresher

Email campaigns gave you a predictable base. LinkedIn extends it where your ICP already shows intent publicly. Let’s fix the first mistake most people make: using the newsfeed as an entry point. By the end, you’ll have a clean way to log in, ignore the noise, and show up where buyers are already paying attention..

1. The feed is a trap

The first move on LinkedIn actually isn’t posting but simply escaping the feed.

Everyone who has tried has fallen into it at some point. You log in, scroll the newsfe…

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