Replicate your best clients

There’s a direction problem at the heart of today’s outbound prospecting.

You start by describing who you want to find. Industry, company size, job title, geography.

Then you run it through Apollo, or you use Ocean’s lookalike feature to find companies that behave similarly to your best customers.

Your list looks right on paper, but the close rate tells a different story.

The problem is that you’re working forwards from a description of who your buyer is, before you understand why your best customers actually bought.

A fintech CFO at a 120-person company looks identical to another fintech CFO at a 120-person company on any lookalike search. But one of them just hired a Head of Finance, closed a Series B two months ago, and has three G2 reviews mentioning reporting chaos.

The other has been quiet for six months. Both match your ICP. Only one of them is ready.

The tools aren’t the problem

The lookalike tools have never been better. Apollo matches on firmographics at scale. Ocean goes a layer de…