More than 50% of your connection requests accepted

if you do this

Welcome back to the Founder’s GTM, with lean strategies for business owners to win clients predictably.

If you’ve been executing the previous edition’s LinkedIn playbook, you’ve built a steady stream of leads by pulling live signals like post engagement, “Actively Hiring” badges, and competitor connections.

Your list is now full of intent leads already showing interest in a solution like yours.

Now comes the part many founders fumble: turning those leads into connections.

The problem: overcomplicating connection

The default move on LinkedIn is to fire off connection notes that try way too hard to prove “personalisation.”

Every person writing “Saw you liked…” or “We’re both in…” is broadcasting the same subtext: I’m about to sell you something.

The more fluff they add, the less authentic the message feels. And when 70% of requests go ignored, they have no idea why.

Worse, most think they can compensate for a weak profile with clever copy. But no line of text can fix weak positioning.

If your h…