How to get you emails opened

and why subject lines are overrated.

Welcome back to Founder-Led Outbound 💬 with actionable strategies for business owners to win new clients predictably.

Last time, we tackled the first step to building effective outbound email campaigns: landing in the inbox, so your emails are actually seen. Without deliverability, nothing else matters.

Now that you’re landing in the inbox, it’s time for the next step: getting your emails opened.

Uncomfortable truth: email opens have nothing to do with open tracking, and everything to do with what your prospect actually sees: your subject line, and even more importantly, your preview text.

In this edition, we’re breaking it down into three simple parts:

• Why open tracking is a scam (and what not to trust)

• How to write subject lines that don’t suck

• Why your preview text matters 10x more than your subject line

Let’s dive into it.

Why Open Tracking Is a Vanity Metric 🎭

Sellers often use open ra…