Don't hire a GTM Strategist

I admitted a hard truth to Chris Hines on his Next Round Ready podcast recently.

Two years ago, if a founder asked me, “How do I fix my sales pipeline?” I would have sold them a GTM Strategy sprint.

You would pay a consultant $15,000. They would interview your team, audit your stack, and three weeks later, they would hand you a beautiful Roadmap.

And back then, it was often worth every penny.

Today, paying for such a Roadmap seems like burning cash. You no longer need to hire a human to answer that question, because you just ask your LLM.

You upload your website to Claude or o1-preview, paste in your value prop, and ask for the ideal GTM strategy.

And honestly? The answer is usually 80% correct. Plus, it does in 30 seconds what used to take us 30 days.

The market value of information has fallen to zero.

The Canary in the Coal Mine

Richard F. Purcell from Moxie GTM shared an honest update last week about the collapse of his agency.

In January 2025, he was doing $30,000 MRR. By April, he was at $0.

He pivoted, t…