Don't hire a GTM Strategist

I admitted a hard truth to Chris Hines on his Next Round Ready podcast recently.

Two years ago, if a founder asked me, “How do I fix my sales pipeline?” I would have sold them a GTM Strategy sprint.

You would pay a consultant $15,000. They would interview your team, audit your stack, and three weeks later, they would hand you a beautiful Roadmap.

And back…