Welcome back to Founder’s GTM⚡ with lean strategies for business owners to win clients predictably.
This is the second edition of the Founder’s LinkedIn GTM series of this newsletter.
Last time, we broke you out of LinkedIn’s algorithm trap. You learned how to ditch the feed, replace it with signal-based entry points, and show up where real conversations were already happening.
Now it’s time to move from spotting signal to using it.
When a post is already climbing, (high engagement, relevant topic) you’ve got a short window to show up early with signal that earns trust.
Instead of trying to go viral or trend-hopping, you are inserting sharp positioning into posts your buyers are already reading, before they ever like or comment.
In this edition, you’ll learn how to:
Show up in the thread with credibility, not fluff.
Spot which viral posts actually matter, and which are just noise.
Use comments as a GTM channel to drive profile views, DMs, and booked calls.
By the end, you’ll stop hoping your next post hits. You’ll be capturing pipeline from the ones that already did.
How to be in the room when the right conversation happens
Viral posts. Some scroll past. Some drop a lazy “totally agree” hoping to get noticed. Others try to recreate the magic with their own version of the post.
None of it creates traction. Because it’s built on the wrong assumption: that attention is random, and reach is earned through volume.
Here’s the truth: Your buyers are already online. They’re consuming and clicking into posts about the exact problems you solve.
When a thread blows up around “churn risk after onboarding” or “low demo-to-close rates despite high intent leads,” that’s not noise but a room full of buyers revealing what’s top of mind, right now.
But if you’re not in that thread early with sharp, relevant positioning, you’re invisible.
The attention is happening and the buying intent is forming. You’re just not part of the moment, yet.
Why the best buyers stay silent, and still see you
I’ve been running this play myself for years, and setting it up for clients inside founder-led GTM systems.
You don’t need to go viral. You just need to show up where virality is already happening. And do it better than anyone else in the thread.
That’s how I’ve turned borrowed attention into booked calls. Not once. Consistently.
Here’s the deal: The best buyers don’t comment. They don’t like, almost never engage. They scroll, read, and they stay invisible on purpose.
We’ve tested exporting viral post engagers. Dozens of times. And the results are disappointing:
The vast majority of the people who engage are:
– Competitors
– Sellers/marketers
– Solo operators with no budget
Where are the decision-makers, the ones with actual authority and budget? They’re lurking.
They are lurking because they know that the moment they like or comment, they’ll get 15 spammy “Saw you liked this post, let’s connect!” DMs from every seller and AI tool vendor.
So they scroll, in silence. But they’re still watching. And when your comment cuts through the noise, they’ll notice. They click, and they’ll check you out.
Don’t take my word for it. Richard F. Purcell ran public experiments with viral, lead magnet LinkedIn posts. In one test, over 400 people commented. Only one turned into revenue. One deal. Barely broke even. In another, only 10% of commenters fit the ICP, and even then, they converted at a fraction of the rate.
His conclusion: most visible engagement is noise. The high-value decision-makers aren’t showing up in the comments because they don’t want to get spammed by a wave of “Saw you liked this…” DMs.
Lead with signal, not compliments
Last edition, you learned how to build your own LinkedIn signal feed: Boolean-powered, distraction-free, and tuned to your buyers’ language.
Today is about what happens next: hijacking the right conversations, at the right moment, with the right message.
Here’s how I do it, and how I’ve set it up for founders running lean GTM motions that convert.
1. Build your signal feed
Start with Boolean search to build your curated feed of active conversations tied to your buyers’ pain.
Example searches:
"VP Sales" AND "Churn"
"Revenue Leader" AND (Enablement OR Ramp)
"Hiring" AND "Outbound"
Use operators like NOT to cut noise ("RevOps" NOT Junior) and wildcards like CRM* to capture variations.
Save the search URL. This is your “home” when you open LinkedIn.
2. Sort for real virality
You won’t know if a post is going to take off, but you can spot the signs.
Start by filtering for posts from the past 24 hours using “Top Match.” Then look for early velocity, not just total engagement.
If a post already has 20+ comments within the first hour, that’s usually a strong sign it’s going to keep climbing. High comment velocity matters more than likes. Likes can be gamed, but thoughtful replies aren’t.
The goal isn’t to find the most viral post but to show up early in threads that your buyers are actually reading.
That’s the attention you want to hijack.
3. Prioritise overlap
Target posts from:
Competitors with high reach
Niche influencers your buyers trust
Execs who speak your buyers’ language
You’re looking for conversations that already have your buyers lurking in the background. Remember: the best prospects are silent but watching.
4. Engage fast, ideally within the hour
Your window is tight. The earlier your comment lands, the more exposure you get. Comment within the first 60 minutes whenever possible.
5. Lead with signal instead of praise
This is where most people blow it. “Great post!” adds nothing. You want your comment to stop the scroll and drive action.
Comment formula:
Start with a bold insight or contrarian angle
Add a quick example or data point
Reframe the topic in your own GTM language
Example:
Instead of: “Totally agree, enablement is key.”
Say: “We cut ramp time by 34% after rebuilding onboarding around enablement, not after it. Here’s why that flipped performance.”
That kind of comment gets profile clicks, follows, and DMs, even from the buyers who never engage directly.
One comment, 3,658 Impressions
Here’s a simple comment I dropped under someone else’s viral post on SaaS growth strategy. Just one clear take, early in the thread.
What happened in 21 hours:
3,658 impressions
3 profile views from growth-stage SaaS founders
1 inbound DM asking about GTM support
1 strategy call booked the same week
That’s the power of signal. When you consistently show up in the right threads, buyers notice. Even if they never comment, like, or engage directly.
You don’t need to be the one who went viral. You just need to be the one who stands out.
Takeaway: Don’t chase attention. Surf it with precision.
This is the outbound version of “borrowed distribution.”
The audience is already gathered. The post is already climbing. The silent buyers are already watching.
Your move is simple:
Build a signal-based LinkedIn feed with Boolean searches.
Watch for early traction and audience overlap.
Drop one smart, credible comment that reframes the thread.
Let your profile, and your clarity, do the rest.
And no, not every comment needs to be serious or heavy. A well-timed joke that hits close to home can earn just as much visibility with your buyer.
Relevance comes in different forms. What matters is that they see you and exactly relate with what you’re saying.
This is how founder-led GTM stays lean, strategic, and scalable. No waiting for reach. Just controlled exposure that compounds.
Next: Turning lurkers into leads
In the next edition, we’ll move from hijacking attention to harvesting it.
You’ll learn how to track the silent signals like profile views, new followers, company page lurkers, and turn that invisible interest into qualified lead flow.
Because while most founders are still counting likes, we’ll be building a system that shows exactly who’s getting warmer.
Talk soon,
Jasper
♻️ If you found this helpful, forward to a founder friend who still thinks LinkedIn is just for posting.
⚡ Want help turning silent signals into real pipeline? Book your free Outbound Optimiser session.