Don't chase virality. Surf it.
how to hijack viral LinkedIn posts and earn attention where it counts.
Welcome back to Founder’s GTM⚡ with lean strategies for business owners to win clients predictably.
This is the second edition of the Founder’s LinkedIn GTM series of this newsletter.
Last time, we broke you out of LinkedIn’s algorithm trap. You learned how to ditch the feed, replace it with signal-based entry points, and show up where real conversations were already happening.
Now it’s time to move from spotting signal to using it.
When a post is already climbing, (high engagement, relevant topic) you’ve got a short window to show up early with signal that earns trust.
Instead of trying to go viral or trend-hopping, you are inserting sharp positioning into posts your buyers are already reading, before they ever like or comment.
In this edition, you’ll learn how to:
Show up in the thread with credibility, not fluff.
Spot which viral posts actually matter, and which are just noise.
Use comments as a …
