Claude Code for GTM (first steps)

I remember looking at a tool called Clay back in 2022.

At the time, many just saw it as another outbound tool. It felt technical, and frankly, a little intimidating too.

But I saw something else. I saw a tool that was going to fundamentally break the way we build lead lists.

If you listened to me then, you know what happened next. Clay became the operating system for modern GTM.

I have that exact same feeling today.

We are standing at another turning point, and this time it was launched by a single command in a terminal window: Claude Code.

This is not AI hype. It’s a structural shift in how companies are built.

For the last decade, we have been living in the No-Code era. We paid premiums for visual interfaces, drag-and-drop builders, and colourful buttons because they made us feel safe.

We treated the Terminal - that black screen with the white text - as a “Do Not Enter” zone reserved for engineers.

Claude just gave the rest of us keys to the engine room. And if you are willing to get over …