Building your first AI sales agent

For the last 15 years, the B2B playbook was simple. It was the “Predictable Revenue” model: To scale sales, you just hired more bodies.

Believe it or not, but most sales orgs are still executing this today. You hire recent grads, give them a script, and tell them to dial.

But while the activity remains the same, the returns have collapsed.

It’s 2026, and we are entering the Agentic Phase of GTM.

You’ve seen the buzz around Claude Code, Cowork, and MCP Servers. We have moved from chatbots that just talk, to agents that can use tools, browse the web, and execute workflows without you.

Now ignore the tech hype for a second. This shift is happening because the old economics are broken.

It comes down to basic math and physics:

• The math: A human SDR costs roughly $80,000 a year. Yet, data shows they spend only 30% of their week actually selling. The rest is lost to admin and research.

• The physics: Humans get tired. The first email of the day is personal. The 50th is a template.

Teams often try to f…