Build Your Prospect List With Claude Code
When outbound stops working, the copy often gets the blame.
Founding teams rewrite subject lines, test new frameworks, switch tools, and eventually conclude that cold outreach is dead.
The list never comes up, even though the list is almost always where the problem started.
Before anything else works, three things have to come together:
Targeting: the right message to the right person. WHO is dealing with the problem you solve, right now.
Credibility: making it obvious you can actually fix that problem. Why should they trust YOU over anyone else.
Your Offer: something worth acting on. Why NOW, not next quarter.
Today we are covering number one, because without it, the other two are a waste of good copy.
Get targeting right and everything downstream gets easier.
Your emails write themselves because you know exactly what pain you are addressing.
Your reply rate starts reflecting the quality of your thinking rather than the luck of your timing.
By the end of this edition you will have a framewor…