Outreach Copy That Converts

and how you can create it.

Hello and welcome back to the Founder’s GTM, with actionable strategies for business owners to win new clients predictably, without a sales team.

In the last edition, we broke down how to source and enrich lead data for your Go-To-Market: finding the right companies, understanding their context, and identifying the right people to reach out to.

This week, we’re shifting gears. Now that you’ve got high-quality leads, the next step is making your outreach count. And whether you’re reaching out via cold email, LinkedIn, or even calling; it all starts with great messaging.

This edition lays the foundation for that. So buckle up and let’s dive into it.

Rethinking Your Outreach Goal 🤔

Even the best prospect list won’t help if your messaging misses the mark.

Your initial outreach isn’t for selling or even booking meetings right away. It’s designed to spark curiosity, create interest, and offer …