Hey and welcome to another edition of Founder-Led Outbound.
Last week, we saw how to structure your go-to-market strategy and know exactly who to target, and why they would care. If you missed it, you can read it here.
Today, we tackle the next challenge: finding the right prospects and building a dynamic, enriched lead list.
Outbound often fails not because your targeting is off, but because your data is outdated.
Most businesses rely on three common methods for prospecting data: buying lists, accessing databases, or hiring agencies. But data lists are often low-quality, databases like ZoomInfo or Apollo run out fast, and agencies are costly yet rarely outperform in-house prospecting.
A better approach is to source data dynamically yourself, enrich it with context, and use tools like Clay to build high-quality lead lists that convert. In this edition, we break this process down, step by step.
3 Levels of Prospecting: Why Swimming & Diving Win
First, it’s important to understand how lead d…
Keep reading with a 7-day free trial
Subscribe to The Founder's GTM 🦊 to keep reading this post and get 7 days of free access to the full post archives.