How to Source High-Quality Leads

(Step-by-Step)

Hey and welcome to another edition of Founder-Led Outbound.

Last week, we saw how to structure your go-to-market strategy and know exactly who to target, and why they would care. If you missed it, you can read it here.

Today, we tackle the next challenge: finding the right prospects and building a dynamic, enriched lead list.

Outbound often fails not becau…