Why Your Product Won't Sell Itself

and what to do about it.

Welcome to the Founder’s GTM Substack.

Recognize the above issues? Running a business means wearing several hats, and sales often ends up being that one you don’t have time to wear properly. 🧢

Maybe you hired a sales director or agency, only to get unqualified leads that didn’t match the price tag. Maybe referrals and organic traffic carried you this far, but now growth is stalling. Or you’ve heard:

❌ “Cold outreach is dead!”
❌ “Just create content and leads will come!”

Let's start with a simple truth: if outbound hasn't worked for you, it's not because it doesn't work.

Most startups try to generate leads the wrong way. They copy paste strategies and tactics that were shared without context. They hire too early, waste money on agencies, or avoid it entirely by hoping inbound leads will somehow fill their pipeline.

Over the last 10 years, I’ve built outbound motions from scratch for all s…